The Future of Networks is Here

Secure online check-in in advance required. Registration includes breakfast, refreshments, luncheon, materials, Wi-Fi access, reception and discounts. No on-site or day-of registration. Photo identification required for building access.

Media Buzz...


Financial Times: Collateralised contagion
WNYC-FM: 6 Degrees of Cuomo and Paladino
Interview by Nora Young of CBC's Spark discussing
Workplace Relationship Intelligence [MP3]
Producer's Notebook: Inside CNBC's Goldman Sachs Investigation

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 Agenda 

Bay Area and Silicon Valley Network Special Action/Research Event Social Media Network Analysis Next Practices in Social Network Analysis, Tools and Media Friday 30 April 2010 8:30am - 5:00pm (Secure online check-in required.) Secure online Check-in ($299) includes meals, parking, refreshments, materials, Wi-Fi access, reception, group workspace and discounts. Registration and photo identification required for event venue access. Speakers and Sponsors   Network Overview, Discovery and Exploration

Bay Area and Silicon Valley Network Special Action/Research Event Venue Fort Mason Center Building C 99 Marina Boulevard San Francisco, California  USA Directions Map Community Subscribe to The Future of Networks Email:   The Network Singularity Supports and Covers The Future of Networks. Social Media Network Analysis Workshop

 

Social Media Network Analysis
Next Practices in Social Network Analysis, Tools and Media

Friday 30 April 2010
8:30am - 5:00pm

(Secure online check-in required.) Secure online Check-in ($299) includes
 meals, parking, refreshments, materials, Wi-Fi access, reception, group workspace and discounts.

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Workshop Abstract

Why do some social media and online groups succeed when others fail?  How do different collections of online media and populations of authors and users differ from one another?  How do patterns of contribution vary? How do these differences illustrate the roles people play within their communities?

Patterns of contribution and connection determines social media success. Visualizing these network patterns aids implementation, adoption, security and effectiveness of social media. A range of Internet social media including discussion groups, Twitter, enterprise social media, communities-of-practice, blogs and email are presented, analyzed and visualized. Network patterns are explored to illustrate the scope of variation among social media repositories and between types of contributors.

Maps and patterns of interaction deliver a far more comprehensive view of social media. These views generate actionable findings to improve social media effectiveness, syndication and collaborative outcomes. Network analysis and intelligence leads community cultivation, coordination and development tasks. New network capabilities provision features that improve search, ranking and consumption of user generated content.  

A freely available, open source tool will be demonstrated to perform basic social media network analysis for contemporary social media and business models and organizations of all types. Delegates will be equipped to use social network techniques to improve overall effectiveness and impact of social media, communities-of-practice and social software applications. Participants may expect to achieve immediate improvements in key business activities such as marketing, sales, engineering, support, service, innovation and overall organizational effectiveness.

This is an action/research network leadership workshop. It is for executives, leaders, directors, managers and all stakeholders wishing to achieve mastery of enterprise social networks and social media. It is highly germane to commercial concerns, non-profit organizations, small/medium companies, social media startups, investors, consultants and social media entrepreneurs. The workshop is a small-group, close-in configuration of authentic conversation, hands-on experience and participant collaboration. All are welcome.          

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Agenda

Social Media Network Analysis
Next Practices in Social Network Analysis, Tools and Media

Friday 30 April 2010
8:00am - 5:00pm

Time	Interaction	Speaker
8:30 - 9:00	Bay Area Network Coffee and Registration
9:00 - 10:30	Social Media Workshop Introduction to SMNA:  What is Social Media Network Analysis?	Dr. Marc A. Smith Chief Social Scientist Connected Action Consulting Group
10:30 - 11:00	Morning Break	All
11:00 - 12:00	Tools and Applications Workshop NodeXL:  Network Overview, Discover and Exploration in Excel	Dr. Marc A. Smith Chief Social Scientist
12:00 - 1:30	Hosted Luncheon Special Bay Area Network Luncheon	All
1:30 -2:15	Next Practices Social Customer Relationship Management: Mastering Customer Networks	Jacob Morgan Principal, Co-founder
2:15 -3:00	Next Practices B-2-B Sales: The Impact of Dynamic Influencer Networks	Ted Shelton Co-Founder and Partner
3:00 - 3:30	Afternoon Break	All
3:30 - 4:00	Advanced Networks 21st Century Leadership: Harness Social Media and Networks	Panel Discussion
4:00	Bay Area Network Summer 2010 Adjournment

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Workshop Leader

Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems.  Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California.

Along with Derek Hansen and Ben Shneiderman, Smith is the co-author and editor of Analyzing Social Media Networks with NodeXL, a guide to mapping connections created through computer-mediated interactions.

Smith's research focuses on computer-mediated collective action: the ways group dynamics change when they take place in and through social cyberspaces. Many "groups" in cyberspace produce public goods and organize themselves in the form of a commons.  Smith's goal is to visualize these social cyberspaces, mapping and measuring their structure, dynamics and life cycles.

At Microsoft, Smith developed the "Netscan" web application and data mining engine that allows researchers studying Usenet newsgroups and related repositories of threaded conversations to get reports on the rates of posting, posters, crossposting, thread length and frequency distributions of activity.  Smith applied  this work to the development of a generalized community analysis platform for Telligent, providing a web based system for groups of all sizes to discuss and publish their material to the web and analyze the emergent trends that result. 

Smith contributes to the open and free NodeXL project that adds social network analysis features to the familiar Excel spreadsheet.  A tutorial on social network analysis is evolving into a book and is freely available.  NodeXL enables social network analysis of email, twitter, flickr, and other network data sets.

The Connected Action consulting group applies social science methods in general and social network analysis techniques in particular to enterprise and internet social media usage.  SNA analysis of data from message boards, blogs, wikis, friend networks, and shared file systems can reveal insights into organizations and processes.  Community managers can gain actionable insights into the volumes of community content created in their social media repositories.  Mobile social software applications can visualize patterns of association that are otherwise invisible.

Smith received a B.S. in International Area Studies from Drexel University in Philadelphia in 1988, an M.Phil. in social theory from Cambridge University in 1990, and a Ph.D. in Sociology from UCLA in 2001. He is an affiliate faculty at the Department of Sociology at the University of Washington and the College of Information Studies at the University of Maryland.  Smith is also a Distinguished Visiting Scholar at the Media-X Program at Stanford University.